about – Orange Branding

HISTORY.

Orange Branding Investment was established in 2014 with the believe that: (1) Chinese brands will dominate the fortune 500 (2) China is the ideal growth market for European tech-start-up However, Start-ups, scale-ups, Enterprises and other organizations have struggled to create a meaningful and efficient bridge between both.

VISION

The emergence of China’s model of rapid, low-cost innovation can be applied around the world, potentially disrupting a range of industries. In order to benefit most from its ‘innovation imperative’ and keep the added value and revenues in its home base, there will be a growing tendency to create global brands originating in China.

MISSION

To seek out companies with high level innovation skills that want to make the transition from OEM to OBM. Through its network, Orange Branding Investment will provide brand innovation and marketing skills as well as funding to create Investment Partnership Funds, targeted at specific investor groups.

AMBITION

To concentrate on those categories where China already has a dominant position like household appliances, telecom, sustainable and renewable energy, digital health, urban mobility. As well as selected premium and luxury product categories where brand value is a real asset, like fashion, consumer electronics, IOT integration and digital services.