ORANGE BRANDING
INVESTMENT

中荷橙®品牌投资管理

BRAND-DRIVEN
FUND CREATION

A GATEWAY TO INVESTMENT PARTNERSHIP

Orange Branding Investment.

FOR EUROPEAN COMPANIES

For European Tech-Start-ups we enable China-based:

Capital
Brand Creation
Business Expansion
Technology Partnerships

FOR CHINESE COMPANIES

For Chinese enterprises we enable EU-based:

Capital
Brand Creation
Business Expansion
Technology Partnerships

Our Philosophy.

Our methodology is based on the following philosophy formula:

SUCCESS = VIS x BDM x TIL x SIC

*VIS – Venture Innovation Strategy
*BDM – Brand Design Management
*TIL – Technological Innovation Layers
*SIC – Smart International Capital

Our Believe.

‘SMART CAPITAL WITH BRAND DRIVEN INNOVATION INSIDE’.

OBI believes in an integrated approach whereby start-ups aim to develop a global brand from the onset, whereby our scouts select innovative enterprises with a clear sustainable, technological, scale- able, and brand like-able component.

WHAT WE DO.

Orange Branding Investment helps find Tech-start-up in Europe and promising brands in Asia. Capital comes from strategic partners in China and Europe.

VENTURE INNOVATION STRATEGY
We assists adding Technological lnnovation Tactics that have been proven in local markets. Ventures adapt their disruption to local needs to be relevant globally.
BRAND DESIGN MANAGEMENT
With our international brand experts in our European and China offices, we build a world level brand to grow the business and brand internationally or penetrate local B2B, B2C, and DTC Ecommerce markets .
SMART INTERNATIONAL CAPITAL
Our team of Orange Branding Investment in Shenzhen, Guangzhou, Shanghai and Amsterdam, works with capital partners to structure investments that help companies to grow their business.

FINANCIAL ADVISORY

For Venture Capital and Private Equity organisations we capitalise our ex- perience in creating brands in the US, EU and Asia (China, Indonesia).

We provide investors with:

CHINA SERVICES
Financial advisory services and M&A consultancy for China-based projects
BRAND ACCELERATION
Acceleration services by Orange Branding for integrated international brand execution
SMART CAPITAL
Access and introduce local capital partners in the EU and China.

FOR TECH STARTUPS

For identified 21st century start-ups and scale-up, we offer a path to grow their business in Asia.

TECH FOCUS

• Mobility • Energy • High-tech • Digital Health Care • Nanotechnology • Fintech • Robotics • IOT

BUSINESS DEVELOPMENT

We apply a toolbox developed by Orange Branding and our partners to grow brands in Europe, USA, Asia.

GROWTH CAPITAL

For potential 21st century brands with promising brand-equity and a to-market strategy, OBI works with partners for funding and investments.

FOR CHINESE BRANDS

For identified 21st century Chinese brands and scale-ups, we offer a path to grow their business in Europe or North America.

SECTOR CASES

• Luxury • Fashion • Consumer Electronics (incl. IOT) • Services • FMCG • Digital Media & Marketing • Home Decoration • Sports & Outdoor

CHANNEL DEVELOPMENT

Till date, OBI has worked with enterprises, start-ups, scale-upin the following Store, DTC, Ecommerce and B2B channnels.

BRAND GROWTH

Our mission is to accelerate your time-to-market activities, reduce cost inefficiencies, increase brand equity. While benefitting from our global retail network in enhance the rate to success and make brands go global.
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